Design & Brand
The design and brand of the CA Statewide System of Support (SSOS) was developed through a collaboration between the California Collaborative for Educational Excellence (CCEE), the California Department of Education (CDE), and the California State Board of Education (SBE), as well as a Core Working Group of SSOS partners.
The brand is intended to provide a unified visual identity to SSOS materials and communications, as well as a shared language and understanding of the goals and mission of the California Statewide System of Support.
The figure at the center represents CA's students.
Five stars represent COEs, Initiatives, Geo Leads, Statewide Agencies, and Local Education Agencies.
The column represents the supports being provided. Three hidden S's create the shape at the center.
Hover over each design element for more information about what they represent.
Brand Guidelines & Tools
The following tools and resources are intended to help those within the Statewide System of Support properly utilize branding assets to promote and uplift the brand. Detailed branding guidelines including color contrast considerations, logo layout considerations, and tone guidelines can be found in the “In-Depth Brand Guidelines” document below. Further down are convenient downloads and references.
Downloads & Resources
Inky Purple – #051635
Dark Blue – #143756
Mint – #C6E5DB
Brick – #CB5B23
Wheat – #FDDA8C
Headings:
Poppins ExtraBold use capital letters
Subheadings:
Fira Sans SemiBold use capital letters
Body Text:
Use Active Voice:
Active voice helps make writing direct and dynamic, which can be more engaging for the reader.
Choose Simple Over Complex Words:
Opt for simpler words and phrases to ensure readability and understanding across a broad audience.
Be Positive and Empowering:
Focus on the positive impacts and empowering aspects of the support SSOS provides, which can inspire confidence and collaboration among stakeholders.
Access the revised SSOS Diagram here.
